Adolf Hitler Essay example -- Nazi Hitler Biography Biographies Essays

Adolf Hitler One of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitler’s impact on the twentieth century is much more than any other man. Whether this impact is considered good or not, it does not matter. Hitler’s influence on the world, although not a good one, is unquestionable. Many leaders have had inspirations of ruling the world, but few of those leaders have had the strength or power to even attempt world domination. But Hitler was one of those few, his ability to lead a group into a fight for immoral purposes, and total control over Germany led to his dominance. Hitler’s promise to Germany to bring the country back to a major power status lured the country into his rule. Germany had visions of power and greatness, and Hitler was the leader who was going to accomplish that for them. So with power in mind, Germany followed Hitler’s lead, which led to the annihilation and almost extinction of the Jews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a part of World War Two. It is sad to say, but only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitler reig ned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most dominant man in the world. Adolf Hitler was born on April 20, 1889 in the Austrian town of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitler’s father was a customs official, illegitimate by birth, which was described by his housemaid as a "very strict but comfortable" man. When Hitler was a child, his mother gave him love and affection. When Adolf was three years old, the family moved to Passau, along the Inn River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwest of Linz. Another sister, Paula, was born in 1896, the sixth of the family, supplemented by a half brother and half sister from one of his fat her's two previous marriages. Following another family move, Adolf lived for six months across from a large Benedictine monastery. The monastery's coat of arms' most salient feature was ... ... to be inevitably lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We can all agree that Hitler’s master plan was corrupt. And that it is to the world’s benefit that Hitler was not able to accomplish his master plan. But we must also notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions are defiantly corrupt, Hitler’s effect on the world is enormous. Hitler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proved he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the world, Hitler can still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. Missouri: University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut: Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York: Cambridge University Press, 1991.. Adolf Hitler Essay example -- Nazi Hitler Biography Biographies Essays Adolf Hitler One of the most prominent names in the history of the world is Adolf Hitler. Adolf Hitler’s impact on the twentieth century is much more than any other man. Whether this impact is considered good or not, it does not matter. Hitler’s influence on the world, although not a good one, is unquestionable. Many leaders have had inspirations of ruling the world, but few of those leaders have had the strength or power to even attempt world domination. But Hitler was one of those few, his ability to lead a group into a fight for immoral purposes, and total control over Germany led to his dominance. Hitler’s promise to Germany to bring the country back to a major power status lured the country into his rule. Germany had visions of power and greatness, and Hitler was the leader who was going to accomplish that for them. So with power in mind, Germany followed Hitler’s lead, which led to the annihilation and almost extinction of the Jews in Europe. We have all heard the horror stories of the concentration camps, and the events that were a part of World War Two. It is sad to say, but only a man who had great intelligence and leadership qualities could lead such a battle. No man before Hitler reig ned in so much power, and no man after him has even come close. Although his actions were not justified, Hitler became the most dominant man in the world. Adolf Hitler was born on April 20, 1889 in the Austrian town of Braunau. He was the fourth child of Alois Schickelgruber and Klara Hitler. Two of his siblings died from diphtheria when they were children, and one died shortly after his birth. Hitler’s father was a customs official, illegitimate by birth, which was described by his housemaid as a "very strict but comfortable" man. When Hitler was a child, his mother gave him love and affection. When Adolf was three years old, the family moved to Passau, along the Inn River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwest of Linz. Another sister, Paula, was born in 1896, the sixth of the family, supplemented by a half brother and half sister from one of his fat her's two previous marriages. Following another family move, Adolf lived for six months across from a large Benedictine monastery. The monastery's coat of arms' most salient feature was ... ... to be inevitably lost and with his followers having doubts, Hitler killed himself on April 30, 1945 (Duffy 115-120). We can all agree that Hitler’s master plan was corrupt. And that it is to the world’s benefit that Hitler was not able to accomplish his master plan. But we must also notice that Hitler is a man who had a great amount of power, and came as close as anyone to dominating the world. Although his beliefs and actions are defiantly corrupt, Hitler’s effect on the world is enormous. Hitler fought for the German culture that he loved, and influenced the Germans into fighting with him. His motive for fighting was not justified, but he proved he was man who had to be dealt with. His impact on the world is arguably more than that of any other single man. Although his impact did not improve the world, Hitler can still be considered the most dominant man in the history of the world. Bibliography 1. Davidson, Eugene. The Unmaking of Adolf Hiltler. Missouri: University of Missouri Press, 1996. 2. Duffy, James. Target Hitler. Connecticut: Greenwood Publishing Group Inc., 1992. 3. Simpson, William. Hitler and Germany. New York: Cambridge University Press, 1991..

Proposed Market Entry Strategy Essay

1. Executive Summary The use of air conditioning is widespread since it does not only provide appropriate room temperature for electrical equipments that make internet and telecommunication works but also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. However, the use of air conditioning devices is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. One of air purifying and cooling products available in the market is EnerVent ®, which developed by Northridge Enterprise. The company understands that to win customers’ hearts, there are four key features that EnerVent ® should possess; they are true Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the issue, this paper has elaborated several issues concerning the market entry strategy for EnerVent ® including target markets, market potential, competitive market analysis, marketing objectives, marketing mix strategy (product, place, promotion, and place) 2. Introduction 2.1. Development of Air Conditioning and Purifying Products Nowadays, the discussion over the benefits of the sophisticated information technology including computers and telecommunications on business and communication is an endless topic in seminars or exhibitions. However, in order to work properly, such equipments need low-temperature in order to prevent overheating so that the use of high-power air conditioning is vast in the equipment rooms. In addition to the use of air conditioning devices for cooling rooms, they also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. This makes sense since the use of air conditioning is widespread and easily found in almost every place that provide comfortable atmosphere. According to ARI CoolNet, air conditioning has several functional benefits as following: ï‚ § Providing personal comfort ï‚ § Improving productivity in the workplace where it relates to the comfortable place the air conditioning provides ï‚ § Increasing good medical and health services ï‚ § Helping vendors to preserve fresh and frozen foods like seafood, frozen potatoes, sausage an many others ï‚ § Protecting electrical equipment from excessive heating Since the use of air conditioning, previously called as manufactured air, is vital in day-to-day activities, it becomes a significant invention in human history. However, recent air conditioning or ventilation products do not end in the development of fancy casing or cooler temperature but also in several values added features. For example, the invention of Plasma cluster technology, which is capable of killing 99-percent bacterium and viruses including Aviation flue viruses, becomes the Sharps’ competitive advantage that generate revenue for the Japanese company’s air conditioning and cooling products including refrigerators, chillers, air conditioner, air purifiers, to name a few. However, the use of air conditioning products is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. 2.2. EnerVent ® Products EnerVent ® is manufactured to fulfill the need for efficient ventilation system that has several features including compact design (small) and lightweight compared to existing whole house and individual room air conditioning system. The EnerVent ® has favorable tagline that clearly target particular customers as following: There is nothing like fresh air from open windows on a Spring day. Yet high heating and air conditioning costs keep homes sealed tight to save money. Harmful odors, gases, mold, and germs stay in. Even quality air purifiers can only clean and circulate the same air. The EnerVent ® system offers the best of both worlds, bringing in and circulating out up to 12 true air exchanges daily without a significant energy penalty† The EnerVent ® jargon suggests that there are four features that the company concerns when developing EnerVent ®; they are Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the size, Figure 1 shows example of several air conditioning designs that appear to be ‘usual’, large, and ‘compact’ design. (a) GMG (b) Delonghi Figure 1 Several Design of Existing Air Conditioning System Source: OK CHINA INDUSTRIAL LTD, 2007 In addition to size, competition in air conditioning system evolves into the provision of fresh air that circulate the true fresh air from the outside instead circulating the same air. This feature is significantly important since people have great concerns over the raising pollution because of industrial plants discard smoke, the forest fire, bad air-refreshing systems in a house, etc. Generally, air pollution in the U.S., to be precise, and other industrial countries is because acid rain in both the U.S. and Canada in which the US becomes a country that emits a large amount of carbon dioxide as the result of fossil fuels burning; limited resources of natural fresh water, water pollution due to pesticides and fertilizers (â€Å"Air pollution from other countries drifts into USA†, 2005). Concerning the capability of eliminating odor, EnerVent ® also present attractive features since the product is capable of eliminating harmful odors, gases, mold, and germs. In the market, this feature is best represented by Sharp’s Plasma cluster product as shown in the Figure 2. (a) Sharp FU40SEK (b) Sharp FU-S40TA Figure 2 Sharp Air Purifier with Plasma cluster technology Source: Callde, 2007; Pantipmarket, 2007 3. Target Markets Since EnerVent ® has particular characteristics that present the â€Å"true† fresh air to either â€Å"whole houses† and â€Å"individual room†, therefore, the target market for EnerVent ® is as following: ï‚ § Brand of Products : – True fresh air like one from open windows on a Spring day – Eliminate harmful odors, gases, mold, and germs stay in – Low energy consumption ï‚ § Customers’ Preferences : People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs ï‚ § Ages : above 25 (this is the age where people use their rational reasons when buying a product). This is important since home electronic industry are fulfilled with advertising that trick customers ï‚ § Income Levels : above $2,500 per month (considering that the price of air Purifying is above $100, see Figure 3) Figure 3 Air Purifier Source: Bizrate, 2007 4. Market Potential and Sales Forecast The market potential for air purifiers from EnerVent ® is people who concerns about the People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs. The description suggests that EnerVent ® target both high-end customers since they are more concern about complete features regardless the price and low-end customers since they concern about low-operational costs despite high ownership costs. For high end customers, they realize that air pollution is more influencing the children than adult. All of U.S. researchers open their study about finding the polluted air impact at the children. It is believed that air pollution make the children lung become smaller. This evidence assures that air pollution own the chronic impact. In addition, this impact will be permanent at all of the children until they become adult (â€Å"Air Pollution Might Affect Lung Development in Children, Study Finds†, 2004). Bad air quality give the negative impact to the environmental quality and the financial loss because of the air pollution is not small. Because financially, air pollution will improve the cost, which must be become the responsibility of society. It can be in the form of medical expense for pain suffered, decreasing of the work productivity as an effect of air pollution, and decreasing of the prosperity life. Due to the fact that air pollution may provide unfavorable condition for an entire family; therefore, Northridge Enterprise has wide market potential to sell EnerVent ®, the true air purifier. To be specific the market potential for EnerVent ® is as following: 4.1. Middle and High Class market, Offices and Buildings There are many considerations in the minds of consumers when they are buying air conditioning product. In most parts of the world, air conditioning is the consumption of middle and high-class families, buildings and offices. For these people, cost is not the prime factor of consideration. It is quality that concerns them the most. In the light of this consideration, the Enervent will only gain small portion of the market in this segment because there are many air conditioning products which have better features and higher capacity to regulate air in larger offices. The Enervent on the other hand, can only regulate air in a limited space because it does not have the capability of producing cool air as a regular air conditioning machine. There are however, mid and high class households and small offices that prefer to use air purifier because they like the natural atmosphere of their houses and offices. These are generally smaller establishments or places which have plenty, but small to medium-sized rooms. This represents an opportunity for Enervent to enter the medium and high class households, buildings and offices. The opportunity however, is very small compare to the entire market of air conditioning equipment in the medium and high class market. 4.2. Medium and Lower Income Families Air conditioning needs are not the sole demands of medium and high-class establishments. In the modern realm where people’s desire for quality has been considerably enhanced, the need for air conditioning spreads to the low income families and offices. This represents a better opportunity for Enervent to gain larger portion of the market. This is true because for low income families and low-budget offices, the cost of having a full fledged air conditioning system can be quite overwhelming. In previous times, they generally switch to air purifier products because they are cheaper and do not consume too much electricity. However, the presence of the Enervent creates new and better alternative. These people could gain better quality than average air purifiers and pay cheaper costs than the average air conditioner products (Ward, 2007). 4.3. The market for Air Regulator Machines The rapid development of economy in various regions of the world generated massive demands for air conditioning products. In some markets, the air conditioning products are displaying a rapid increase, like the Indian market and Saudi Arabian. They are potential markets because of their geographic conditions and their economic development. On the other hand, there are also markets that displayed declining tendencies in the air conditioning market development because of the over-crowded markets, like China. In Europe, United States and most of the Asian countries displayed stable or otherwise mild development in the air conditioning market (Wind of Change, 2006). The product is, on the other hand, a revolutionary product filling a niche between the high cost air conditioning equipment and the simple air purifier machine. In a sense it has similar but different markets than those of the air conditioner products. Because of the revolutionary nature of the industry, and the contributions from low income, middle and high class markets elaborated above, I believe that the product will take over approximately 5-10% of the air conditioning market in the end of the first year. Furthermore, being the sole producer of Enervent, then the sales number of the company will be similar to that percentage. For instance, if the US air conditioning market is worth US$ 1 billion annually, then Enervent will generate a sales number of US$ 50-100 million. 5. Competitive Market Analysis The air conditioning industry is a global industry. Most of the modern countries plus several of the developing countries witnessed rapid growth of their air national air conditioning industry. In Saudi Arabia for example, demands for air conditioners is the highest in the world. Analysts have stated that the Saudi Arabian market has become a unique investment opportunities for foreign investors. Although not exactly alike, similar rate of growth can be witnessed in India and other developing countries (Saudi Aircon, 2007). Despite the rapid growth of the industry, Enervent cannot expect to gain the full benefit of the market development. The direct competitor of Enervent is air conditioning itself. Despite their significantly higher prices, they have larger capacity of regulating temperature and the condition of large rooms. Modern air conditioning is also equipped with various features that do not exist in Enervent, like self cleaning device, etc. Furthermore, air conditioning has a better and more widespread reputation that Enervent, which is a new and unpopular product. The competitive advantages of Enervent against the direct competitor are price and efficiency. The product is considerably cheaper, lighter and more far more electricity efficient than the average air conditioning machine. Indirect competitor of Enervent is the cheaper and simpler air purifier. The low cost and electricity efficient device is also quite popular as alternative of air conditioners. They generate significantly less cost than the average air conditioner, but cannot act as a temperature regulator. Many considered that the air purifier and the air conditioner market is not the same. Nevertheless, they are the same. Air purifier is an indirect competitor of both the air conditioner market and Enervent. Enervent has the advantage of temperature control with similarly low cost and efficient electricity compare to the air purifier. In addition to the analysis above, there are also other factors in the air conditioner industry that generates opportunities for Enervent to grow, they are: †¢ The emerging new styles of offices In the modern world, people are not satisfied having the same offices as other companies. In order to facilitate such a need for creative office design. The trend toward more stylish offices generates more complicated buildings with less ventilation. Pursuing efficiency, more employees are stationed in smaller rooms. These conditions generated the need for larger capacities of air conditioning. This is logical because managers have realized that poor air quality in the workplace could result in lack of productivity and worse, sickness (Cunningham, 1986). The necessity for more air conditioning system generates more demands of air conditioning machines. However, because companies are constantly searching for ways to enhance efficiency, their attention turn toward products which can deliver similar performance in air conditioning with less prices and more electricity efficient performance. This leads to opportunities for the newly designed Enervent, an air conditioning machine which are significantly cheaper and much more electricity efficient (Piercy, 1982). †¢ New Competitors The highly competitive environment is created by various factors. For one, the amount of players within the industry also plays a great role in shaping the competitive atmosphere. In the air conditioning market, Far Eastern manufacturers have improved their manufacturing capabilities by cooperating with Japanese producers. The new entrants are expected to influence the European market aggressively by means of targeting an established distributor. These new entrants have significantly lower price structures, thus allowing them to deliver cheaper prices to consumers. This leads to harder and more competitive atmosphere in the industry of both air conditioning machines and air purifier machines. In a sense, this also influences Enerven as an alternative between the two products. 6. Marketing Objectives The hardest mission of a marketer in getting the product accepted and recognized within the local environment. The Enervent is a new product with revolutionary technology. Its first year in the market should be the year of promotion and market penetration. Therefore the marketing objectives should be: †¢ Establish presence in local environment There are various factors that could influence how a product will result revenues and profits within its market. Each local environment has different preferences of how products should be. It is important for Enervent to win the hearts of local society by collaborating with local culture and traditions. The failure to achieve that will create poor and undeveloped sales performance. Thus, one of the most important and early marketing objective should be how to generate connection with local markets (Korey, 1986). †¢ Discover new channel of distributions and marketing In the first year of marketing, new products should be brought throughout the markets using various channels and means of transportations. Getting to know the local infrastructure and how will it affect the business is very much important. Thus, discovering new channel of promotion and distribution is also an important objective (Koney, 1986) †¢ Create a distinction Establishing presence and discovering new channels are usually not enough to get the product running and generate revenues and profits. The product needs features or appearance that will differentiate it from other products. This activity is called brand designing (Keegan, 1989). 7. Marketing Mix In the following chapter I will use existing information to make an assessment of how Enervent should be sold. This assessment is important because it determines the shape of the business offering toward consumers. Re-designing the business offerings has been the core purpose of performing a marketing mix analysis. In terms of Enervent, the following is suggested: 7.1. Product Positioning Strategy Enervent should be well promoted to reflect capabilities of the new and revolutionary product. As implied in previous chapters, the product should be advertised as a brilliant alternative to air conditioning and air purifier. It is the combination of both worlds which brings the best of them. The product can also be advertised as the new revolution in air conditioning. The advertising campaign would have to generate the image that Enervent is the next generation of low cost, low energy air conditioning (Keegan, 1989). As mentioned in previous chapter, the product has different opportunities in different segments of the market. Therefore, there is a need to perform different emphasize on different segments of the market. In the medium to high-class households, buildings and offices, the company should focus on promoting the product as a smart replacement of the average air conditioning system because of its air temperature management capabilities and its low cost and energy efficient nature. This would attract those customers which prefer to maintain the naturality of their environments as mentioned before. On the other hand, in the low-income households and offices, the product should be promoted as the new generation of air conditioning. The product should be promoted as the new and brilliant evolution toward environmental friendliness and quality preservation. Because the company is forecasted to generate more sales in this segment, this characteristic of product positioning (as a revolutionary new generation of air conditioning) should be the main scenario of marketing. Other processes within the product positioning activities which require attention includes: paying attention to manufacturing specifications, labeling and packaging to represent the target market we are aiming and the position of our product. The product must also be tested first before it enters the market. Analysts also suggested that the product should be matched with its surrounding environment, whether in times of sale or distribution. For instance, products that travel through the road should contain different specifications and equipments to products that travel through air (Keegan, 1989). 7.2. Pricing Strategy In marketing mix, price is considered as one of the factor that contributes to the total value of product offering. Despite the high quality of the product, if the pricing strategy does no reflect value (which means the value gained from the purchase is greater than the value of money sacrificed for the purchase), then customers would not be appealed to the product. Price has been the most important consideration in buying air conditioner machines for years. Because of the highly advanced technology and the power needed to perform the task of regulating air throughout the surrounding environment, the average air conditioners cost quite a fortune. In terms of Enervent, I propose a new set of pricing considerations which emphasis on acknowledgement of the segments in which the product will be marketed. In other words, the pricing strategy should reflect discounts, bonuses, price competitiveness, etc. Nevertheless, managers cannot ignore the importance of having a valuable product. The psycography of customers sometimes generates new understanding over the behavior of consumers. For one, consumer often mistaken quality with price. Often we find that if we charge higher, people would buy the product more. Managers in charge of the pricing strategy must have considerable sensitiveness toward the behavior of his/her customers. 7.3. Distribution strategy Distribution is also a factor in marketing and selling products. Companies must have provided their officers with sufficient funding in order to prevent lack of funding in the delivery process. Often, the assignment on distribution is in line with order processing stages. In a sense, distribution is an inseparable part of order processing and the process is not over until the products are delivered successfully to customers. In terms of exporting the Enervent, managers of the distribution process should prepare all the necessary export preparation and documentation. Often shipments failed because of the lack of diligence in preparing the required documentation (Basche, 1971). Distribution management includes managing the cost of distribution. In we are to export Enervent as a part of our central operations, than it is important for us to assign the distribution cost to the recipient instead of to our own cost structure. Forwarding freight is crucial in distribution management. Managers of distribution process must also pay attention to other supporting issues like insurance and arbitration. The lack consideration of these small factors could generate problems in later days. In distributing the Enervent, we must also consider the fact that inventory support is crucial for distribution process. Inventory management and warehousing strategies must be accounted to the nature of the product to prevent losses or diminished product quality. 7.4. Promotional activities In terms of advertising and promotion, we have discussed the need to represent Enervent in different ways for different market segments. On the other hand, if reality forces us to choose, we must choose to represent the largest demands on the market. In the Enevernet case, this means promoting the product as the new generation of air conditioning. Promotions can be performed through ‘indirect forms’, like literature, direct mail, etc. There are also a more direct form of promotion which includes exhibitions and trade shows. Often, the presence of a good sales force is also influential to promotional activities. In marketing Enervent, managerial abilities to motivate sales forces are important to promotional activities. This is important considering the product is new in the market. Another way of motivating the promotional activities is by using agents. External agents who receive commissions are generally more motivated to do their job because of the compensation strategy. Reference †Air Pollution Might Affect Lung Development in Children, Study Finds.† 2004. Retrieved May 9, 2007 from http://www.californiahealthline.org/index.cfm?Action=dspItem&itemID=105505 ARI CoolNet. â€Å"Air Conditioning: Improving the Way We Live.† Retrieved May 9, 2007 from http://www.ari.org/consumer/history/history-ac.html Basche, J.R. Jr. â€Å"Export Marketing Services and Costs†. 1971. New York: The Conference Board, p4. Cunningham, M.T. â€Å"Strategies for International Industrial Marketing†. 1986. In D.W. Turnbull and J.P. Valla (eds.) Croom Helm p 9. Delonghi.  « Delonghi Portable Air Conditioners – Delonghi Portable Air Conditioning.  » 2007. Retrieved May 7, from http://www.delonghi-portable-air-conditioners.co.uk/images/3176.jpg Korey, G. â€Å"Multilateral Perspectives in International Marketing Dynamics†. 1986. European Journal of Marketing, Vol. 20, No. 7, pp 34-42 Keegan, W.J. â€Å"Global Marketing Management.† 1989. Prentice Hall International Editions. OK CHINA INDUSTRIAL LTD. â€Å"Wholesale Air conditioner.† 2007. Retrieved May 7, 2007 from http://www.sz-wholesale.com/shenzhen_China_products/Air-conditioner_1.htm Piercy, N. â€Å"Company Internationalisation: Active and Reactive Exporting†. 1982. European Journal of Marketing, Vol. 15, No. 3, pp 26-40. Saudi Aircon 2007. 2007. Riyadh Exhibitions. Retrieved May 9, 2007 from http://www.recexpo.com/recweb/show_overview.asp?id=79 â€Å"US Market for Air Conditioning.† Worldwide Market Intelligence. Retrieved May 9, 2007 from www.bsria.co.uk/documents/pdf/misc/17200 leaflet.pdf Ward, Susan. â€Å"How to Find and Master a Niche Market.† 2007. Retrieved May 9, 2007 from http://marketing.about.com/od/careersinmarketing/l/aa060303a.htm â€Å"Wind of change in air-conditioning market.† 2006. China Economic Net. Retrieved May 9, 2007 from http://www.chinadaily.com.cn/english/doc/2005-04/27/content_437865.htm

Staff Issues And Culture Of Teachers - 1246 Words

Staff Issues and Culture The Principal recognizes teachers’ efforts and accomplishments every term and at graduation ceremonies. Teachers are rewarded with gift certificates/vouchers, fruit baskets, cards, letters, and cash. All staff members value rewards. Rewards apply equally to all categories of staff. When teachers are insubordinate and non-compliant, they are cautioned in writing. All members of staff receive equal treatment whether permanent, temporary or substituting and in spite of gender, age, religion, and sexual orientation. Equal treatment is also given regardless of position at the school: teachers, chefs, janitors, security guards and grounds man. At the NECS, persons appreciate the celebration of successes but they magnify†¦show more content†¦Teachers fail to mark papers and input grades on the EMIS in a timely fashion to provide timely feedback to parents and students. There exists no written policy of empowerment for parents, staff and students at N ECS. The climate at the NECS can best be described as an environment in which persons feel like they are walking on egg shells. Persons are not comfortable with their level of discretion to act. Champions for change do exist among the few committed teachers and the management team but they are even afraid of venturing out for fear of discrimination by colleagues although the opinion leaders are both male and female Heads of Departments. Resourcing and Culture The school’s structure and location is one of the most envied and well-designed schools on the island. It is equipped with laboratories for Physics, chemistry and Biology. There are two Information Technology labs and a multi-media room that are fully equipped with desktops and high speed Internet. The Agriculture Department has four greenhouses to manage, a poultry and a rabbit hutch. There is also a fully equipped woodwork room, Auto Mechanics room, Technical Drawing room, clothing and Textile room and Food and Nutrition lab. The school operates a self-sustained canteen. 44 members of staff are employed at the school but only eight are qualified and trained. The material resources available at the school are not put to full use.

Analyse the poem The Eolian Harp by Samuel Taylor...

The Eolian Harp by Samuel Taylor Coleridge, can be described as the musings of a man thinking about his love for his wife Sara, the beauty of nature and about the wonder of God in providing him with both nature and Sara. The voice of the poem is Coleridge himself as it refers to Sara, his wife at the time of writing. It is a Romantic poem as it deals with a mixture of traditional Romantic themes: those of strong feelings, the importance of the imagination and the idea of the sublime, and the natural world. The Eolian Harp is written in blank verse and has an irregular split into two verse paragraphs, one long, one short. The form is lyrical as it deals with a mans thoughts and emotions but it is often written in a conversational style,†¦show more content†¦The end of each line needs and makes more sense once the next line has been read. In opposition to this quickening of pace is the use of caesura to cause a sudden thought provoking stop in the middle of a line:The stilly murmur of the distant SeaTells us of Silence. (l.11-12)The effect of using this technique at this point brings the thought to mind that we only truly hear the noise of the sea when all else is silent. This sudden stop and silence seems a perfect way to introduce the main theme as from this point on Coleridge talks about the Harp that is to dominate the tone of the poem until the end of the first verse paragraph. Coleridge uses a wonderful section of continuous alliteration from lines 17-20 in order to give depth to the Harp:And now its stringsBoldlier swept, the long sequacious notesOver delicious surges sink and rise,Such a soft floating witchery of sound (emphasis added) (l.17-19)The effect of this continuous use of the s sound creates the effect of a gentle, flowing and moving sound much like the long, delicious, floating sound that Coleridge tries to describe the harp as having. The actual effect of this alliteration is to create a sensual, relaxing tone at this point in the poem. Another technique of emphasis used throughout the poem is the use of imagery. Coleridge personifies the nature around him by comparing it to abstract nouns - the white flowerd Jasmin represents Innocence, the broad-leavd

The Causes of Global Climate Change Essay - 894 Words

Global warming: one of the hottest and most politically charged issues of the 21st century, and for good reason. The potential harms are massive: Ice sheets melting (causing sea levels to rise and a decline of available fresh water), more common droughts and floods, stronger natural disasters and a complete over-haul of our ecosystem (nationalgeographic.com). Combine these factors and add in a few hundred years, we could have a messy situation. We know what might happen if the trend of increasing universal temperatures continues, but nobody can seem to pinpoint the exact reasons as to why this is happening. Is it a natural phenomenon? Are humans causing it? Or as Charlie Perry, a U.S. Geological Survey scientist, suggests: Variation†¦show more content†¦First, David Braaten a professor of atmospheric science at University of Kansas, counters Perry’s claim that carbon dioxide has little to do with climate change: â€Å"Basically, we have a long record of little change s going on in the atmosphere and there is this other huge change of concentration of (carbon dioxide). To try to explain that it has nothing to do with (climate change) is crazy.† (3). Braaten suggests that while its certainly possible that solar activity may contribute to climate change, the most prominent issue is the explosive increase in the amount of carbon dioxide in our atmosphere rather than â€Å"the ebbs and flows of the sun’s 11-year cycle† (3). His opinion carries more weight due to the fact that there is in fact a documented change in the amount of carbon dioxide and the rise of our global temperature while there is no reliable scientific data presented by a professional council that would suggest that sunspots are the cause of climate change. Secondly, his opinion contradicts that of a world-wide panel of the best scientists in the world: United Nations’ Intergovernment Panel on Climate Change. The world’s most respected group of scien tists annually convene and publishes reports on the most up-to-date research and findings on: what causes climate change, how to combat/mitigate its effects, and the scientific basis’ of climateShow MoreRelatedGlobal Climate Change Causes And Effects On The Environment And The World s Oceans916 Words   |  4 Pagesknow about global climate change? Do you think we create this problem in the twentieth-first century to damage our planet. This problem started at the beginning of civilization and became worse during the Industrial Revolution of the eighteenth century. Older generations generated more carbon dioxide into the atmosphere due to the burning of fossil fuel and deforestation. More carbon dioxide had a negative impact on the ecosystems of the planet. And the scientific definition of global climate representsRead MoreGlobal Warming Controversy : The Debate Around The Climate Change, And Its Causes And / Or Effects2869 Words   |  12 PagesGlobal Warming Controversy Critically assess how the media have used the scientific evidence in the debate around the climate change, and its causes and/or effects Introduction Nowadays, the whole world are paying attention on the controversy about climate change and global warming. Hot topics include whether global warming is occurring, warming level in modern times, causes, effects and what that action should be taken (Science Daily). On one hand, there is a strong consensus that human and industriesRead MoreThe Effects Of Fossil Fuels On The Environment1734 Words   |  7 Pagesscientifically certain of is that our continued use of fossil fuels is pushing us to a point of no return, warns President Obama, â€Å"we are condemning future generations to global catastrophe.† The point of no return metaphorically represents the place in ones journey that must be continued with no alternative routes or ability to make change. In consort with President Obama, many scientists believe the point of no return could occur if significant efforts aren’t made soon. Anthropogenic (human influenced)Read MoreThe Effects Of Global Warming On Our Planet s Eco system1173 Words   |  5 PagesMother Earth is burning as we speak; humanity has killed our precious Earth. Global-warming is a vicious killer that was created by the humans on this Earth, and there s no way to cure it. We, as humans, have the power to cleanse the Earth, but instead we destroy it. Heat is absorbed by carbon dioxide and greenhouse gases. A greenhouse gas absorbs thermal radiation emitted by the Earth s surface. As the sun s energy reaches the Earth’s surface, some of it is released into space, some is absorbedRead MoreClimate Change Is Defined By Dictionary.com As A Long Term Change1750 Words   |  7 PagesDecember 2016 Climate Change Climate change is defined by Dictionary.com as â€Å"A long-term change in the earth’s climate, especially a change due to an increase in the average atmospheric temperature† (â€Å"The Definition of Climate Change†). Climate change can be separated into four categories which are: evidences, causes, effects, and solutions. These categories help to find out what climate change is and how we can stop it. There are many questions that arise when talking about climate change, and oneRead MoreThe Effects Of Climate Change On The Earth1358 Words   |  6 Pagesseize. You have Malaria but live in Europe. Climate change is classed as any alteration in global weather patterns over a period of time. However the climate change the earth is currently experiencing is far from anything ever experienced before and its 99% certain that it has been caused by human industrialisation. Like anything that affects the earth on a global scale it affects everything including microorganisms and therefore disease. Climate change is causing disease to spread and increase inRead MoreEssay on Is Climate Change Natural or Man-Made?1160 Words   |  5 PagesName: Instructor: Curse: Date: Is Climate Change Natural or Man-made? Introduction The planet has been experiencing considerable climate change for the last several decades. There have been many explanations toward the main causes of the increased warming of the planet. On one hand are the environmentalists who believe that the major cause of this increased warming of the planet is the increase in greenhouse gases in the atmosphere induced by human activities. On the other hand, the scientistsRead MoreGlobal Warming And Climate Change1713 Words   |  7 PagesDefining the Issue Global warming is defined as the recent increase in the world s temperature that is believed to be caused by the increase of certain gases (such as carbon dioxide) in the atmosphere. There are many different theories on whether global warming is similar or not to climate change. Simplistically, climate change is different because climate change is defined as a change in global or regional climate patterns or, in particular, a change apparent from the mid to late 20th century onwardsRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreGlobal Warming And Its Effects On The Environment Essay1516 Words   |  7 PagesSome people say global warming is caused by human activity, others say global warming doesn’t even exist. Some people claim that the climate is changing for the worse. They believe that humans are the primary cause of these changes, especially the increase in temperature, caused by the burning of fossil fuels. They believe that the temperature changes are causing glaciers to melt. They claim that the melting of ice masses leads to a higher sea level and worsening conditions for Arctic animals, as

Gullivers Travel Satire free essay sample

Lilliput and its rival kingdom of Blefuscu carry on as if their affairs were just as vital as those of European nations, and their nations just as capable, despite the fact that Gulliver could step on them all if he wished. As he records their society, court intrigues, religious disputes, and wars, it becomes clear that European politicians and aristocrats share much of the ridiculousness of the Lilliputians. When Gulliver is finally forced to leave Lilliput, it is because of trumped-up charges of treason fabricated by court enemies. He spends a short time in Blefuscu, but because Lilliput threatens war over his presence there, he resolves to leave rather than cause further trouble. When Gulliver journeys to a land of giants called Brobdingnag he experiences what it feels like to be a Lilliputian, as the giants are as much larger than him as he is larger than a Lilliputian. Gullivers various brushes with death are humorous, but Swift also uses them to reinforce a major focus of this section: just as Lilliputian affairs are ridiculous because of their smallness, human pretensions are ridiculous as well. We will write a custom essay sample on Gullivers Travel Satire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Swifts second major target for satire appears when Gulliver tries to show the Brobdingnagian king the greatness of England; he succeeds only in showing its corruption. While English civilization is more complex and more technologically advanced than Brobdingnag, a large portion of the technology is devoted to war and destruction, and much of the complexity of law and government is an opportunity for massive corruption. Swifts satire has expanded in this section to cover the entire nation, and other European nations as well. A Voyage to Laputa: Pretensions to Knowledge Gullivers third voyage, to Laputa, Balnibarbi, Luggnagg, Glubbdubdrib, and Japan, is divided into four main sections (his visit to Japan at the end is brief). Each stop on Gullivers trip mocks mankinds claims to knowledge and understanding in some way. Laputa, as an island of absent-minded thinkers floating in the air, gives a good picture of a people with impressive thoughts, but no good connection to reality. When Gulliver leaves for the land of Balnibarbi below and enters the city of Lagado, the satire turns much harsher. Swift portrays there a group of men who, after spending some time in Laputa, attempted to apply their pet theories to the improvement of the country. But their ridiculous schemes have ruined it, because the theories took no account of reality. Still, most people follow their schemes, for they are after all new, modern, and scientific. Glubbdubdrib is a land where magicians can temporarily bring the dead back to earth, allowing Gulliver to speak to various famous historical figures. He discovers, though, that much of the history he has read is inaccurate, through either the ignorance or bias of the historians. Swift also takes this opportunity to speak again of the frequent evil of even honored men such as religious leaders and aristocrats. In Luggnagg, Gulliver himself comes in for mockery. Upon hearing of the existence of immortals in the land, he begins to imagine the greatness of their lives, and sketches out the life of learning and leadership he would live were he to be immortal. His host then informs him of one thing he has failed to understand the immortals do not have eternal youth a fact that overthrows his whole grand scheme. A Voyage to the Country of the Houyhnhnms: Human Beastliness Gullivers final voyage is to a land of intelligent horses called Houyhnhnms, and beastly human-like creatures called Yahoos. In his depiction of the Yahoos, and the parallels he draws between their brutish behavior and that of humans, Swift expands his satire to the evils of the entire human race. The perfectly rational and virtuous Houyhnhnms provide sharp contrast to this, leading Gulliver to eventually become so ashamed of his humanity he almost begins to act like a horse. Despite Gullivers eventual elimination of some of his bad tendencies through imitation of the Houyhnhnms, he is eventually exiled on the argument that his combination of greater intelligence than Yahoos and lesser virtue than Houyhnhnms makes him dangerous. The end of the story presents Gullivers dilemma: he is now horrified by his fellow humans, yet his behavior in talking to horses and refusing to eat with his family is enough to make the reader wonder if he is insane. Gullivers dilemma is also humanitys. Developing greater virtue can lead to hating humanitys corrupt nature, but trying to escape ones own human nature because of its corruption is insanity. So throughout Gullivers Travels, Swift repeatedly satirizes human corruption and inadequacy from a variety of angles. The four adventures progressively increase the scope and forcefulness of these attacks, leading to the thematic climax that ties off the plot.

Modern Philosophers Martin Luther, Erasmus, Leonardo Davinci and Thomas Biley

Table of Contents Introduction Martin Luther Erasmus Leonardo Davinci Golden Theory Thomas Biley Works Cited Introduction Philosophy is defined as love of wisdom and has existed for centuries. The main objective is to enable man understand nature and its processes in totality. In the past, religious interpretations dominated philosophy whereas modern philosophy is skeptic on nature. This paper reviews selected modern philosophers and their ideologies.Advertising We will write a custom essay sample on Modern Philosophers: Martin Luther, Erasmus, Leonardo Davinci and Thomas Biley specifically for you for only $16.05 $11/page Learn More Martin Luther A fiery critic of the Papacy doctrines, Martin Luther believed that any good choice made by man has to be founded on God’s principles and not from institutions like Roman Catholic Church, which was based on unfounded doctrines for the sake of self gratification. He believed the church had deliberatel y created a wedge between Christians and Clergy on the pretext that Clergies were superior in spiritual realm compared to Christians (Baumer 184). Ministers of God’s word must be role models to Christianity by serving with sole purpose of nourishing Christian souls and not for their selfish ambitions. There exists no difference between Clergies and Christians because God judges them equally; they all need to repent for them to be redeemed of their sins (Baumer 185). He passionately describes Christian freedom as that having everything to do with God’s grace and not human necessity (Baumer 188). If Christians are to make choices based on their necessity then the will of Satan will prevail because choices are captives to will of God or will of Satan (Baumer 189). Erasmus Erasmus strongly believed that the contemporary society faults as a consequence of their disassociation from God’s leadership. He points out that all members of a society irrespective of their cad re and occupation are only interested in self gratification in their undertakings thereby propagating vices (Baumer 152). Professions took advantage of ignorance in ordinary people by wittingly and cunningly defending their ideologies to life. He warns that one has to be careful to selective ideologies of others and seek God’s intervention to religious teachings. He blames Roman Catholic Church for nurturing untrue doctrines. Finally he is certain that leadership has to be based on Christian foundations (Baumer 158). His advice on qualities of good leadership includes: being fair to all, educating the youth on true Christian doctrines and good morals by dedicated instructors.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is true because the society today is a product of the quality of upbringing accorded to the young ones. If the young ones are exposed to virtues early in life then the y will exhibit them later in life but if their foundations are based on vices then the same will be replicated later in their lives and to the society. Leonardo Davinci He was convinced that painting is superior in respect to other arts. Through painting, a complex intertwined process is initiated in the painter’s mind with simple ideas which are nurtured to produce products with great quality. Science is full of errors and rigid since it fully depends on manuals for references contrary to painting which occur naturally (Baumer 139). Paintings thus represents nature in its very finer details unlike science which was both mechanical in thinking and execution. Professions based on open thinking were much better as compared to those which were based on routines. Leonardo DaVinci views painting as a vital delicate process that commences with simple ideas that are nurtured to complex presentation and thus etched to brain more permanently than sciences (Baumer 139). Golden Theory T he philosopher believes that life is a process composed of activities that are similar and repetitive in nature as depicted by spiral patterns appearing in a floral arrangement (Olsen 12). He conceptualizes human life to that of a flower. Young individuals have limited involvement with other members of a society. During the youthful stage, an individual has a lot of potential as there is plenty of association with the society. At later stages in life again interaction mimics the pattern taken during the young stage where interactions are limited. There is great importance when people within the society however much they differ in roles, may unite for the sole purpose of executing a worthy course. Their work should be as prudent as the shinning of a flower. Thomas Biley A member of Cambridge religious reformers, Biley noticed double speak in the Papal system which advocated for salvation through good deeds, whereas the lives of their clergies depicted otherwise. The Papal church was a centre of falsehood meant for recognition rather than building of Christian lives (Baumer 176). We are all equal before God irrespective of our status and we all must repent our sins to God for the purposes of sanctification (Baumer 177). Concerning spiritual holiness, he advocates that Christians base their faith on doctrines of God rather than works of man who is skewed in the teachings for own sake (Baumer 177). He summarizes by acknowledging that anything done by human beings without God’s intervention is void (Baumer 178).Advertising We will write a custom essay sample on Modern Philosophers: Martin Luther, Erasmus, Leonardo Davinci and Thomas Biley specifically for you for only $16.05 $11/page Learn More Works Cited Baumer, Franklin Le Van. Main Currents of Western Thought. (4th Ed). New Haven CT: Yale University Press, 1978. Print.Olsen, Scott. The Golden Section: Nature’s Greatest Secret. New York: Walker, 2006. Print. This essay on Modern Philosophers: Martin Luther, Erasmus, Leonardo Davinci and Thomas Biley was written and submitted by user Carl J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.